Warmer seasons bring a bounty of fresh fruit, and we’re in the mood for perfumes that conjure up all kinds of juicy flavours. Here are three picks whose aromas will put you right into a happy summer daze of summer picnics, colourful cocktails, and long days at the beach. (No sunscreen required.) Ripe guava, sparkling […]
We know, we know: flowers for spring? Groundbreaking! But we’re talking here about jasmine, the “queen of the flowers.” The sensual, complex aroma of jasmine has inspired classic perfumes as well as many contemporary favorites, and we’re happy to offer several niche and artisanal interpretations of this sophisticated white floral at Bloom. Each one takes […]
At Bloom Parfums, we firmly believe you should wear whatever kind of perfume you want, whenever you want to wear it. But we also like to think seasonally! And, even though you might be staying close to home in the colder weather, fragrance can enhance your indoor activities just as much as your more far-flung […]
Birds do it, bees do it…all kinds of living creatures do it. We’re talking about sexual attraction, and smell is often an essential element of that process! As humans, we’ve always been interested in the why and how of the mating dance, and over time we’ve even added animal ingredients to our perfumes. Perhaps we’re […]